eMarketing

 Overview

Internet Marketing which is also known as online marketing or eMarketing is the use of the internet and other technologies by business to promote their goods or services. eMarketing encompasses many methods to publicise your business, such as banner advertising, search engine placement, affiliate marketing, email marketing, RSS Feeds, SMS and interactive marketing. At Design Atom we also produce direct offline content such as CDs and electronic business cards.

 Why Use eMarketing?

Marketing is an essential part of any business and without it there would be few ways to create new customers. Traditional advertising methods such as the use of printed material, television and radio, trade exhibitions, networking and word of mouth all provide vital marketing for businesses but can be very costly and time consuming. eMarketing provides another form of advertising which supplements traditional methods and provides new advantages that were previously unavailable.

The Internet has introduced many new benefits to marketing that include low development and distribution costs, instant response and an expanded global audience. It is possible to distribute static, interactive and multimedia content cheaply to anywhere in the world and provide the customer with a method of responding instantaneously. Because of low entry level and continuing costs, eMarketing has levelled the playing field for small and medium sized businesses, who are unable to afford more expensive alternatives such as tv, radio and newspaper advertising.

eMarketing Options

There are a wide range of eMarketing options available for business and the suitability of each will depend on your marketing strategy, budget and expectations. The most important factor to remember is that your marketing campaign is just part of the overall picture, and behind all the software is your business with it‘s goals and capabilities. At Design Atom we can help your business to develop an affordable eMarketing strategy and campaign to suit your requirements and budget.

Below are the most commonly discussed, not necessarily used, aspects of eMarketing so that you can understand their application and benefits. A structured eMarketing campaign may include one or more of these options and we will be pleased to assist you in developing a campaign that best suits your business needs.

Display Advertising. Also known as "Affiliate Marketing" this involves the placement of an advertisement on a third party website which has relevant content. As the advertiser, you pay a small fee each time the banner is displayed and/or every time a visitor clicks on the advertising banner and is redirected to your website. Monitoring and payment is managed by internet advertising providers who will arrange the placement of your banner and provide facilities for checking display counts, click throughs and revenue. Banner Advertising is a relatively cheap and effective means of driving visitors to your website providing you can turn those visitors into customers.

We can manage your campaign by researching possible alternatives to determine which providers offer the best value and develop one or more graphical banners suitable for placement on the chosen websites. We can also develop and install software on your site to track incoming visitors, so that you can see how many go on to make a purchase, which advertisers referred them and how much revenue was made. This is important because you can then determine the success of each campaign and fine tune your marketing strategy.

Search Engine Placement. Search engines drive visitors to your website and the position at which your website is listed can be the difference between a few and thousands of referrals. Generally those sites listed in the top 30 positions on a search engine will receive almost all of the referrals. So how do you get your website listed in the top 30? That depends on many factors and some companies charge thousands of pounds each month to achieve it, while the search engine providers are continually changing the rules. All the websites we design are coded to optimise your keywords and phrases, and improve spidering of your pages, which will help with placement. We also implement a few other tricks of the trade but good search engine placement and particularly for popular keywords is still extremely difficult to achieve.

All the major search engines including Google, Yahoo, MSN and Overture provide Pay-Per-Click advertising. They will place a sponsored link to your site for search results that match your chosen keywords. Each time a visitor clicks on that link you pay the search engine provider a fee. The exact position of your link is dependant upon the amount you wish to pay for each referral and the popularity of the keyword, but sponsored links are always prioritised over unpaid search results. Pay-per-click advertising ensures that clients will visit your website even for popular keywords and phrases.

We can manage your campaign by researching the most cost effective providers and keywords, and building portfolios with your chosen providers. We can develop and install software on your site to track incoming visitors, so that you can see how many go on to make a purchase, which providers referred them and how much revenue was made. This is important because you can then determine the success of each provider, keyword and phrase, and then use this information to fine tune your marketing strategy.